We’ve all heard about the cliché “content is king”. And in the world of social media, nothing does it better than posting interesting and valuable content on your page. Indeed the graphics are vibrant and the promos are enticing, but after these eye candies, what’s next?
Yes, it all boils down to content.
Posting content is what makes your page alive. By having the right status updates, asking the right questions and giving out interesting invitations, you will be able to enjoy a good success rate in social media practically because you get to keep your fans happy. More than that, posting the right content is the main line for you to accomplish your goals in social media, from gaining supporters to finding leads, to actually creating customers out of the simplest conversations.
If you still don’t take our word for it, here are four reasons to check out:
1. Keep your customers intact. A big chunk of followers in your fan page, both in terms of fan base and interaction, are from people who already know and support your brand. Who reads the posts-your clients. Who answers your questions-your clients. Who likes and shares your posts-CLIENTS.
A common misconception for posting content is that it is seen only as a tool to acquire fans, but in fact it serves more to keep your fans intact. Read this: When you stop posting good content, your fans will start unliking your page.
Quick Tip: Establish a benchmark retention rate. With a benchmark retention rate you will be able to better gauge on how your fans perceive your page, as well as how long they want to stay in your fan base, as from there you can see which fans are truly active in providing engagement and those who don’t.
2. Up-sell your new products and services. Where else can you introduce your new offers right in front of your fans? Through your fan page, of course! You don’t really have to be direct when up-selling new offers; you can actually tailor them to attract the interest of your fans. Through content marketing you have the power to design your posts in such a way that they are appealing and at the same time reachable by your target market.
Quick Tip: Track customer up-sell and cross-sell, and see which of your add-on product selling posts have garnered engagement. High engagement means the up-sell strategies are well received by your clients and fans.
3. Boost conversion rate. Your fan page is the main arena to create clients out of your fans. Yes, you already have your clients present, but there are also fans that are simply there because they share the same affinity for your products and services, even if they haven’t purchased anything from your brand yet. Through content marketing, you are more capable of making sales pitches to your target customers directly and eventually transform them into buying clients.
4. Get those leads. Yes, despite all the fancy lead generation strategies offered both by SEO and SEM, content marketing still remains to be the most trusted tool in getting leads. Through content marketing you can create posts that address directly the needs and wants of your target market, from their expectations to your brand to the services they want you to provide.
Let’s put it this way: content marketing is not only used as a bait to garner new fans; it is also used for you to come up with a pool of leads.
Of course, in order to generate leads, you also have to come up with content that is likewise optimized for search. In addition you can use content to impress those hard-to-reach audiences and turn them into potential clients. From there you can proceed with both selling and up-selling strategies that cater specifically to their needs.
As a final word, content marketing is more than just important: it is an essential figure in making your business work on the internet. Through content marketing techniques you can find your followers, turn them into customers, and make them stay as your loyal fans for a long period of time.
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