Bringing your brand to Facebook is probably the best decision you’d make in this era of digital marketing. And yes, a lot of companies are joining the bandwagon and now they have their own pages for audiences to check out. However, while being present on Facebook is the current trend, there are still some brands that go overboard and use their pages more than just for getting and engaging with fans. They use Facebook as their main business site.
How come using Facebook as your main business site totally wrong?
Well, there are many reasons. And here’s our take:
1. Facebook is for you to hang out with your target market, and not the place to sell them stuff.
Fans check you out on Facebook not because they want to buy stuff from you. If their main goal is to do business, they’ll check your website directly. With this you should understand that Facebook is where you just talk to your fans and make them comfortable with your environment. This is where you get to know more about them as your target consumers, so that you’ll know how to effectively market your stuff-at the right place and time.
2. You don’t own the Facebook domain.
This is one thing most brands don’t ever realize to the fullest. They don’t own Facebook, so even if there are a lot of apps that can be installed and put to use on their pages, these are still controlled by the people behind Facebook. Not the brand owners. Not you.
If you try to overkill the features, allowances and freedoms set by Facebook guidelines on business pages, your page might get banned and removed from the platform’s domain. Worse, you might not be able to set up a page for your brand again.
3. Not all of your market is on Facebook.
You can’t force your target market to go on Facebook just to check out your brand page. It’s an ultimate no-no. Some of your target audiences may already be on Facebook but there’s no guarantee that they’ll check out your page because they use Facebook for personal enjoyment and not for business purposes. Hence, you will still need a website that promotes your products and services as this is what your prospective customers, those who mean business, are looking for.
So, at the end of the day, having a business site still matters a lot, even if you’re already on social media. You have to lead your fans somewhere, so that while they hang out in the community you’ve set up on Facebook, these people still know where to go once they’ve decided to step up from being mere followers to actual customers.
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