Social media marketing doesn’t confine you in just one space. This means that unlike other forms of online marketing, your main goal is to drive your market to check out your store via social media, and at the same time direct your customers to support your fan page. Yes, it’s the union of online and offline marketing campaigns, and this marriage is something you have to utilize.
Why is it important that you integrate both offline and online marketing? If you haven’t realized the role of integration yet, then better see these reasons out:
- You give more your market more reason to like your brand. Through integration, you are able to send out all the love you have for your customers, and they’ll be able to feel that right on the spot because of social media. As customers, they want to feel important, and you can broadcast your simple yet touching actions via Facebook and Twitter. With your online presence active, more followers will come to like your brand.
- You keep your market updated with your new stuff. It can be a bit expensive to publicize an event or special promo through traditional campaigns, but through social media these costs are significantly reduced. The information drive reaches more people, as your fans will also spread the news of your event to their own networks.
- You create more fan leverage. Integration offers more opportunities for you to increase fan support and customer interaction. On social media you motivate your fans to check out your stores if you give them special discounts when they like your page; you can likewise entice your customers to be fans of your fan page so they can avail of the freebies that you give away online. Social media offers both practicality and convenience, and customers would really want to see those qualities in your brand.
Marketing via social media is a cycle. You just can’t end the journey of by achieving sales from your customers; you have to maintain their solid support and patronage to your brand, even if it takes time before they make actual purchases again. You have to satisfy your fans by giving them quality products and services, and you also have to keep that smile on their faces with your social media campaigns, no matter how small or simple they can be.
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