Social media is a very vast space you can just bring in every idea you have in mind and try to make them work. But of course, you just can’t go out in the way and fight, right? You’ll die even before you get to see the light, and that’s the last thing you’d ever want to happen. The same goes with social media. Before actually heading towards Facebook and market your goods, you need to identify your content strategy first.
Contrary to popular belief, planning out your content strategy is easy. There are of course factors that you have to consider, filter out and align with your own brand’s goals, so that you can churn the right content to deliver the adequate information about your business, satisfy customer needs and interests, and voice out your sales pitches.
To help you outline your content strategy, you may want to come up with a list of 100 topics which consist of ideas, news, and basically everything about your brand, business and industry. Jot down all the matter to your business, including the relevant keywords to your niche. You can find these topics by searching through news, blogs, keyword research tools, and other places where your brand actually matters.
How do you want to project your brand to the market? How do you want to stand out against the competition? To answer these questions, you also have to develop your own brand persona. A brand persona is a simple answer sheet where you put into detail the kind of voice and image you want your brand to project, as these factors will serve as your company’s foundation of respect in the online market. Among the key questions to answer in this sheet include:
- What is your brand’s mission-vision?
- What is your brand’s tone of voice?
- Who is your target market?
- How does your target market talk about your brand?
- How does your market talk about your competition?
By answering these questions, you get to set up an image of your brand, a character that it will present to its market. Through a brand persona, your audiences will get a more staple vision of your brand, your place in the industry and how you sell your goods.
If you’re still a little fussed about how identifying content strategy works, check out this video:
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