Social media, since the time we realized that it offers doors to boost brand capital and reputation, has become a form of everyday life for most entrepreneurs, marketers and brand managers. Yes, a lot of fun and innovative tricks have spawned out of the open to boost metrics such as popularity and engagement, but do you know that not all of them prove to be effective especially on a long-term scale?
And even your most common habits in managing your campaigns can negatively affect your brand’s social media statistics? Well, it’s high time that realize the common mistakes that negatively affect your brand’s status on social media.
1. Uber-lengthy status updates.
We all want our posts to be interesting, informative and engaging. But there are times when we overdo the informative aspect of our campaigns to the point that we miss out on what social media is for-to engage the brand to a target audience.
But if we are going to apply some viewer psychology here, internet users, regardless of which part of the online universe they go to, are after content that’s short but crispy enough for them to digest at first glance.
Lengthy posts may also be hidden on your brand’s timeline page. The whole content is hidden, and in order to view it in full, you may have to highlight it or fans would have to make the extra effort to click on the “More” button to check them out. Which is a big No-No.
So yes, when writing posts, keep them short and simple. Less is more.
2. Losing focus.
In social media, you have all the liberties to open up topics, not just about your brand but its industry as a whole. But this liberty can likewise be dangerous on your end practically because you may get hooked with posting related but not relevant content for the reason that they attract more engagement.
One effect of posting status updates that are off tangent from your brand’s objectives may prove to be detrimental to your social media campaign. The lack of focus will only attract the wrong kind of audience, causing your fan base to stagnate, and eventually decrease.
Solution: Review your topics. Check if you need to update your list of brand topics, and filter those that are no longer relevant to your current brand objectives. This way you can form more laser-targeted content that reaches the right audiences.
3. Flooding content.
How many times do you post an update to your brand’s page in a day? Unless you are hosting an event and would want your fans to stay updated via Facebook, it’s more recommended to limit your posting to 1-2 posts per day.
Flooding your page with content can be annoying to your fans, as they would feel like you’re spamming them with stuff-regardless of how interesting they can be. Flooding may also prevent your engaging posts to receive good exposure and reach a greater audience, thus ultimately bringing your metrics down.
To prevent this, schedule your posts accordingly. Find out which times do your posts get the most reach and PTAT scores, then follow these timeslots. This way you not only expose your content to the proper audience; you also leave room for important updates such as real-time feeds.
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