In case you don’t know yet, fans also want to get some of the spotlight on Facebook. They want to be heard, seen and recognized, because otherwise they wouldn’t take notice of your page. They find your brand of value, thus they want you to make them feel important too. So what can you do to address their needs?
How about giving them the whole day to shine?
This is what Fan Fridays are for. This tactic is something you can benefit from in many ways. Among its objectives include:
- Giving your fans the space and time to interact.
- You make your social media activities more organized and easier to follow.
- Boost engagement at higher levels at least once a week.
There are different types of Fan Friday activities that you can use depending on your brand, your target audience and the current image your brand projects. Of course, it is important that you align your activities with your brand persona, so fans will maintain an air of respect to your name and business.
Fan Fridays usually make use of contests. With simple yet easy to play contests that last for a few hours during the day, you are able to extract numerous likes, comments, shares and even raving posts from your fans, not only because you give away prizes, but because you get to entertain them each time they join your contests. In short, you give them something to look forward to.
But Fan Fridays can also serve as a support group, where you get to hear more about your fans and their opinions about the topics you set for discussion. From their insights you extract more ideas that you can use to improve the quality of service your brand provides. And remember, fans give out their opinions because they care for your brand.
How to start
You can begin with a simple game to be held during Fridays. These include trivia questions, fill in the blanks (as for song lyrics or famous quotes), guess who’s on the picture, etc. Of course, you have to inform your fans about the mechanics of the game, how they can answer, and until what time they can join-this way, your fans will know along which lines they can play.
Winners are usually chosen via random selection. Do take note that you include “number of likes” as part of your judging criteria, as this is against Facebook’s contest rules. Announcing of winners on your page’s timeline is also prohibited, but you can inform them via private messaging.
If you intend to open a discussion group for Fan Fridays, it is important that you keep tabs on comments, likes and other forms of engagement on page during the discussion period. You must likewise comment and interact with the fans, because they are talking to you-not to each other. It’s your job to build rapport for your fans to be comfortable with each other during the discussion, so make it a point to comment as well.
Interacting with your fans is always essential if you want your brand to stay alive and kicking on social media. This is because it’s the fans who will spread the word about your business-they’ll rave about it in their own profiles for their contacts to see.
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