For most companies, being present on social media is for them to bring their promos and freebies to their fans right within a click’s reach. Facebook has seen through this position, and just recently they’ve released the latest tool page owners can use to lay down their giveaways to their fans in a faster and more targeted manner-via Facebook Offers.
Facebook Offers may still not be available in all regions yet, but it is slowly taking the social media community by storm thanks to its effective approach in introducing product and service offers to areas in which the feature can be used. If you happen to be managing a page see that you are eligible to use this tool, then it’s high time that you utilize its features as early as today.
How to Start
It’s pretty easy to start with Facebook Offers. Here are the steps that you can follow:
1. Go to your brand’s page, and on your timeline look for the “Offer, Event” section on your status update box. It is listed alongside “Status” and “Photo/Video”.
2. Click on Offer, Event+.
3. After clicking on this button, you will find a dropdown menu where you can choose from different options such as Offer, Event, Milestone, and Question (polls). Click on Offer.
Making an Offer
Making an Offer via this tool is almost the same as posting a status update. However, you can spice things up by:
1. Uploading a photo that represents your offer. Your image should be simple but straight to the point-no need for fancy backgrounds or other annoying designs.
2. Post a catchy headline. Of course, you should get the attention of your market so that they will bite on your offers, and you can do this by using a attention-grabbing headline. Use power words that best describe your offer, so that you get to maintain your credibility.
3. Set the limits. Don’t just give away offers. Make your fans chase them by setting a limit to give out. For example, announce that you only have “3 slots left,” or “5 packages to give away,” so that more fans would come take a chance to grab your offers. By projecting an image of scarcity, you’re able to attract more fans.
4. Specify your expiration date. It is also important that you set an expiration date for you offers. This gives you adequate time to accommodate your fans, and as well make them look forward to more of your giveaways.
5. Add your terms. Lastly, you have to be specific with your terms and conditions so your participants would understand what they will go through once they agree with your offers. Simple enough.
Once you’ve completed these steps, you’re ready to post your offer! Posted offers will then be visible on your timeline, and as well as for your fans to check out.
Claiming the Offer
When fans click on “Get Offer,” they receive two notifications: one as a private Facebook message and another through email. They are given the option whether to print the offer or take their phone to your store or venue so that they can redeem your offer. The bottom line is, they have to present these notifications as proof of redemption to your staff.
Linking Facebook Offers with Your Marketing Design
One very good value of Facebook Offers is that you can promote it not just on Facebook itself, but as well as through email newsletters and as well as in your events or venue locations. You can introduce your Facebook Offers to make customers aware of your giveaways and entice them to be fan of your page, or reach out to your email contacts so they become more motivated to visit your page.
Facebook Offers can likewise be introduced in your custom tabs. Brands use Facebook ads may place Offers on their custom tabs especially when these are launched as landing pages. Users who are redirected to the landing pages get to learn more pertinent information about your present offers, thus pushing them to like your page in the end.
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