If there’s one thing you should realize before promoting your brand on the likes of Facebook or Twitter, it’s that social media is a big mess. It’s like New York City-with all the buildings and passageways, you just don’t know where to start.
Just like any other marketing strategy, you should first gather all the relevant data that you can use for your social media campaign. Of course, you cannot just showcase your brand alone; social media may still be a new frontier, but you already have a lot of competitors already established in the scene you want to be in.
Importance of Data Collection
Data collection serves as one of your first steps in forming your social media campaign, especially if you’re building your campaign on Facebook. Knowing the odds helps in you many different ways, including the following:
- Building a brand persona
- Launching the appropriate ads
- Posting stand out content
Basically, data collection provides you the information you need to form the strategy that you will use once you’re already on the social media environment. With these data, you are able to reach out to your market and receive good amount of attention from your audience. You should keep in mind that among your goals is to get a share of the audience from already existing names on the industry you plan to penetrate in, so that you can establish your own brand and become known to your market within a specified timeframe.
Data collection is essential for both new and already seasoned brands. Your brand may already be known in the offline market, but on social media, you may be a virtual nobody on social media. You may even find yourself competing with other younger brands as they have already made a name for themselves on this platform before you did.
The same goes if you’re just starting out as a company; given the increasing online market, making your brand visible on social media allows you to be found easier by your target audience within a short amount of time.
What Data to Collect
Since social media is still part of the online marketing environment, the data you should collect must to only be relevant to your brand itself, but as well as the current online industry trends that are currently taking place. Among the data you should gather, evaluate and filter include:
- Keywords based on industry drivers
- Market information, based on geographic, demographic and linguistic factors
- Competitor and industry data and statistics
Through these data, you can also set up monitoring tools which will serve as your key performance indicators. These tools become very useful once you have finally launched your brand on social media, as you will use them to gauge your campaign’s performance and find ways, recommendations and new strategies on how to achieve your marketing goals.
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