Many people say that marketing is not for everyone. Not everybody’s got the talent and charm to sell their stuff, or the X-factor to appeal to their audiences. Well, guess what: times have already changed. Marketing is something anyone can do, including you.
So, what does it take to be an au naturel in the line of selling?
As you can see, it all begins with the mindset. You don’t always have to dress to impress; all you need is to showcase not just your intent to sell stuff-but the sincerity you’ve got in rendering your goods and services to your target market. It’s because the more honest you are, the more inclined will your customers be to invest on your stuff.
And yeah, if you’re looking for the right avenue in which you can be yourself and sell naturally, then you’re at the right place: social media.
Here are the 10 easy steps that you should live by:
1. Learn to listen.
You can never be a person if you don’t know how to listen-to your surroundings, to what your folks say, to the birds and bees. So how much more if you want to become a marketer?
Listening is very important as it tells you how to sell your brand in the most engaging way possible. It’s just like listening to what your lover says-as from there you decide whether to make or break your relationship. The same it is with your market. As you build a relationship with your audience, you have to listen to their voice, their heartbeat, as these are the things that will help you convince them to become your customers.
2. Talk back.
Not all marketers are naturally talkative, but they are naturally responsive. So if you get questions, rants and raves from your audience, then you must respond. Comment on their posts, reply to their answers or even do a retweet or like. By talking back, you make them feel that they matter, that they exist-that they are important. And when your market feels that they are important to you, then they’ll definitely find you worth spending.
3. Spice up the romance.
Just like any kind of relationship, there needs to be some romance. And the same thing applies to you and your audience. Court your market! Make them feel loved and adored, just the same way you woo your partner (husband, wife, boyfriend, girlfriend, significant other).
(Hey, romancing your market is different from seducing them, okay? Seduction is a more hyped up measure-do it only during desperate times. Haha!)
4. Be generous in giving rewards.
Most of today’s successful marketers are those who didn’t hesitate to show their love to their market from Day 1. You don’t have to give them material rewards all the time though-but as a marketer, you should know when to appreciate your audience even if they haven’t bought from you yet. Their moral support is worth more than the money, and you have to be conscientious in recognizing their belief in trust in you.
Reward them by sending something a simple as a thank you note, or a shout out, or even a Facebook tag-just so you can show that you’re feeling their love.
5. Sell what you have, NOT what you don’t have.
You know one thing that gives marketers a bad name? It’s that some of them don’t really have what they sell. Talk is cheap, and yes, it’s easy to sell shit. But the effects of selling shit can cost a high price, and that would be your customers turning their backs on you. And worse, they’d even spread the bad word about you selling nothing but crap, and you wouldn’t want that.
So, when you’re going to introduce your offers, give it to them straight to the point, no holds barred. And never, ever add the unnecessary, untrue fluff.
6. When promoting your goods, tell your audience only two things-how they can use it, and why they should you it.
Your market is only after two things-the why and the how of your products and services. Give them that. There’s no need to backlash other rivals or competing brands, as when you face your audience and start talking about your brand, it will be only you and them.
In essence, be informative with your spiels.
7. Make friends. Make lots of friends!
As a marketer, you not only have to sweep off your audience-you also have to make friends with the other stakeholders in the industry. Hence, make connections, be friends and maintain good conversations with influencers, such as reviewers, critics, and even those who represent other brands. This way, you are kept in the loop about what’s hot and what’s not in your niche; you will be likewise using these to get ahead of the competition, or offer something new to your market.
Besides, if you are friends with everybody, the easier it would be for you sell and even find potential partners who can help you expand your reach.
8. Drop the shock value.
Your market is always looking for something new, and you should keep that in mind. And with that said, give them something new every once in a while. Shock them-with a contest, a chance to get reward, or simply with a new greeting. The element of surprise can always take you places, and lead you to new markets.
9. Show off a positive attitude every day.
Nothing beats having a cheerful disposition especially when you’re a marketer. This is because you cannot show that you’re sad or grumpy, otherwise your market won’t buy from you. Channeling the vibe plays an important role in winning your audience, thus you have to get rid of all that negative chakra from your mind and soul.
By being a happy person, your market will realize that you’re offering no less than the happy stuff-and the more reason they will find to buy from you. They’re not just spending for the goods you’re selling-it’s more like they feel happy spending for you.
10. Be present everywhere!
Lastly, if you want to capture your audience, you have to be everywhere. If you’re an online marketer, you have to be in different social media channels, have a regularly updated blog, and have talks in different communities and online avenues. With your presence established, your audience would find it way easier to reach you-and vice versa.
In case you still need an everyday booster, then better play this song just before you start your day:
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